Keep up to date with the A Team

January News 2024

Projects Keep Rolling On

We shared a quick overview of the many projects we kicked off in December. Here’s a bit more detail on some of the projects continuing in January.

One of our clients had a fun promotional allocation line – a bath pillow.  Our job was to track down stock in stores and secure off-location displays. We’re biased but we reckon our team did a great job of setting up clip strips and side stacks in prominent positions.

In Aisle Training

Panasonic have recently come on board with us. We are off to a flying start educating Bunnings team members on the features and benefits of one of their clever products. We collaborated with Panasonic to create the training module for them using our experience delivering similar content. The result is a clear and simple training module that can be delivered in aisle in about 5 minutes by our team using either mobile phones or tablets. Importantly, we track our performance using our A Team live reporting system to record each time we deliver our training program at a store. Panasonic can then easily access consolidated reports to see how many stores have received the program.

Marketing and Design Service

We like to remind our clients from time to time that we have the resources to help with your marketing. Our marketing partners have chalked up decades of experience in the hardware industry. We know what we are talking about and are much more cost-effective than an advertising agency.  Our team even includes people who have held senior marketing roles for suppliers to Bunnings / tool industry, so we are strategic too.

Talk to us about how we can help with
•    Marketing Plans
• Submissions to Bunnings
•    Range reviews
•    Product and competitor analysis
•    Pricing
•    Bunnings specific point of sale material
•    Training content
•    Media releases
•    Technical writing – manuals etc
•    Packaging
•    Brochures
•    Websites
•    Email marketing
•    Social Media
•    Advertising
•    Signage
•    Video production
•    Sales incentive programs
•    Presentations
•    Conferences


Refits in Progress

•    Mindarie, WA – completion late March
•    Maitland, NSW – completion late May
•    Hoppers Crossing, Vic – mid-June

– New Store Update -

We are underway with our merchandising of the Noarlunga replacement store. We are working to a scheduled mid-February 2024 opening.